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Private Label Marketing in the 21st Century : Store Brands/Exclu
0963292072
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Titled, Private Label Marketing in the 21st Century, with the sub-title, "Store Brands/Exclusive Brands on the Cutting Edge," this 280-page book (including a four-color photo section) presents a unique perspective of private label trends and developments, which are now shaping the future course of the retail and foodservice trade. The book covers the market leaders, emerging as a result of industry consolidation, in the United States, Canada, Europe, the Far East/Pacific Rim, Latin America, Africa, and the Middle East. The world leaders, Wal-Mart, Carrefour, and Ahold, plus numerous other multi-billion-dollar retailers, are profiled in detail with respect to their own brand strategies. This analysis crosses all the major Fast Moving Consumer Goods (FMCG) market segments—supermarkets, drugstores, mass merchandisers, discounters, department stores, convenience stores—while also focusing on the role that private label plays for food and drug wholesalers, foodservice distributors and operators, brand and dedicated private label manufacturers, and brokers. More than a dozen reasons are given on why private labels/exclusive brands continue to capture more market share in different countries.

No other study anywhere in the world can match the scope of this comprehensive, fact-filled report. The store brands, the licensed brands, the exclusive brands, which are sold almost everywhere in the world, represent a $1 trillion-plus market, according to the author’s estimate. There are private labels that now stand alone as $1 billion-plus brands. The owners of private brands (anyone who is not primarily a manufacturer) now plot their own destiny, aggressively taking charge of a market once monopolized by name brand manufacturers. Private Label Marketing in the 21st Century documents how these changes are taking place in: Product Innovations, Sub-brand Packaging Strategies, Trade Alliances, Market Research data, new Store Merchandising Venues, and enhanced Information Technology/Internet capabilities.

# Hardcover: 280 pages
# Publisher: Global Books LLC; 1st edition (September 2003)
# Language: English
# ISBN-10: 0963292072
# ISBN-13: 978-0963292070
# Product Dimensions: 8.9 x 6.3 x 0.9 inches 

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