Português Español English French German Italian
 |  My Account
Catalog Eletronic - Demo
Shopping Cart (10)   

Top » Catalog » Books » Marketing » 0963292072
Private Label Marketing in the 21st Century : Store Brands/Exclu
Ask your question
Ask your question
Viber WhatsApp Facebook Messenger Facebook Twitter Pin it LinkedIn WordPress Tumblr E-mail

Titled, Private Label Marketing in the 21st Century, with the sub-title, "Store Brands/Exclusive Brands on the Cutting Edge," this 280-page book (including a four-color photo section) presents a unique perspective of private label trends and developments, which are now shaping the future course of the retail and foodservice trade. The book covers the market leaders, emerging as a result of industry consolidation, in the United States, Canada, Europe, the Far East/Pacific Rim, Latin America, Africa, and the Middle East. The world leaders, Wal-Mart, Carrefour, and Ahold, plus numerous other multi-billion-dollar retailers, are profiled in detail with respect to their own brand strategies. This analysis crosses all the major Fast Moving Consumer Goods (FMCG) market segments—supermarkets, drugstores, mass merchandisers, discounters, department stores, convenience stores—while also focusing on the role that private label plays for food and drug wholesalers, foodservice distributors and operators, brand and dedicated private label manufacturers, and brokers. More than a dozen reasons are given on why private labels/exclusive brands continue to capture more market share in different countries.

No other study anywhere in the world can match the scope of this comprehensive, fact-filled report. The store brands, the licensed brands, the exclusive brands, which are sold almost everywhere in the world, represent a $1 trillion-plus market, according to the author’s estimate. There are private labels that now stand alone as $1 billion-plus brands. The owners of private brands (anyone who is not primarily a manufacturer) now plot their own destiny, aggressively taking charge of a market once monopolized by name brand manufacturers. Private Label Marketing in the 21st Century documents how these changes are taking place in: Product Innovations, Sub-brand Packaging Strategies, Trade Alliances, Market Research data, new Store Merchandising Venues, and enhanced Information Technology/Internet capabilities.

# Hardcover: 280 pages
# Publisher: Global Books LLC; 1st edition (September 2003)
# Language: English
# ISBN-10: 0963292072
# ISBN-13: 978-0963292070
# Product Dimensions: 8.9 x 6.3 x 0.9 inches 

Tell A Friend
Tell someone you know about this product.
NotificationsNotify me of updates to Private Label Marketing in the 21st Century : Store Brands/Exclu
Your Recent History (last 9 items) Do not display again  
   World Cup Match Ball
   Lucky Luciano in Black Croc
   12s in Silver/White
   The Open Door - Evanescence
   Mad Dogs & Englishmen - JOE COCKER
   Asp.Net Unleashed
   JAdore EDP Eau de Parfum 30 ml
   God of War
   Lush Life: The Music of Billy Strayhorn
Do you remember this one?
Asp.Net Unleashed
Asp.Net Unleashed
Erase Your Recent History  
User(s) OnLine User(s): 49
 http://www.facebook.com/mformulanet      Catalog RSS
Secured by COMODO - Positive SSL Safe Browsing - Advisory provided by Google Norton Safe Web
Copyright © 2019 Catalog Eletronic - Demo
Developed by mformula.net